Marketing Options
Marketing Options
Marketing your property for sale
At LJ Hooker Pinnacle Property we understand that every home is unique. That’s why we tailor our marketing approach to suit your property ensuring it’s presented in the best possible way to achieve the strongest result. A successful campaign comes from using the right mix of marketing tools to reach the widest audience of potential buyers.
How do we reach all potential buyers?
Not all buyers search for property in the same way. Some browse online portals, others rely on social media, while many still notice traditional signboards or printed advertising. To make sure your property is seen by 100% of the market, we use a carefully balanced strategy that combines digital, print and local promotion.
By investing in a multi-channel marketing campaign, you’re investing in the opportunity to attract more interest, more competition and ultimately, the best possible price for your home.
Professional Photography
First impressions count. In today’s market, the majority of buyers begin their property search online, and the photos they see are often the deciding factor in whether they choose to inspect a home.
Professional photography ensures your property is showcased in the best possible light. A skilled photographer will capture the right angles, highlight key features, and use proper lighting to make your home look its absolute best. High-quality images create stronger buyer interest, increase online engagement, and can even lead to more inspections.
In short, professional photography isn’t just about making your home look good—it’s about maximising buyer attention and giving your property the competitive edge it deserves.
Professional photography may also include a twilight shoot, drone photography, floorplan, siteplan, matterport, virtual furniture or a digital declutter.
Our preferred photographers are Next Creative, Promote Property & Open2View.


Videography
Video brings your property to life in a way photos alone cannot. It allows buyers to get a true sense of the home’s flow, space and lifestyle helping them imagine what it would be like to live there.
Professional videography creates an emotional connection by showcasing not just the property but also the atmosphere, location and the lifestyle it offers. It’s also highly shareable, making it a powerful tool across online listings, social media and digital campaigns.
In today’s competitive market, buyers expect more than static images. A professionally produced video captures attention, engages buyers for longer and ultimately increases the chances of securing more inspections and stronger offers.
Videography may also include drone video.
Real Estate Portals
The majority of buyers begin their property search online, and real estate portals are often the first place they look. Listing your home on these platforms ensures maximum visibility, placing your property in front of the widest possible audience.
Advertising online allows buyers to view photos, videos, floorplans, and key details at their convenience—often before they even attend an inspection. With advanced search tools, alerts, and mobile access, portals make it easy for serious buyers to discover and engage with your property.
Put simply: the stronger your online presence, the more buyers you reach—leading to greater competition and the best possible sale result.
At LJ Hooker Pinnacle Property we promote listings on realestate.com.au, domain and LJ Hooker.


Signboards
Signboards remain one of the most effective ways to attract local buyers and generate interest in your property. They capture the attention of people who are actively looking in your area, as well as passersby who may know someone looking to buy.
A well-placed, professionally designed signboard builds awareness, encourages inquiries, and drives more inspections. Even in the digital age, signboards continue to be a vital part of a comprehensive marketing strategy, ensuring your property reaches buyers who might not be searching online.
Our signboard installers are Open2view Tasmania.
Property Styling
Professional property styling plays an important role in helping buyers connect with a home on an emotional level. A well-styled property not only looks more appealing in photos and during inspections, but also allows potential buyers to see how the spaces can be lived in and enjoyed. It helps highlight the property’s best features, create a sense of warmth, and present each room with purpose and flow.
When a home is vacant, it can often feel cold, smaller, or difficult for buyers to picture themselves living there. Professional styling transforms empty spaces into inviting and functional rooms, helping buyers imagine how their own furniture and lifestyle could fit within the home. This connection is key to standing out in the market, encouraging stronger interest, and often achieving a quicker sale with the best possible outcome.
We recommend Shift Styling for Property Styling.
